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Golden Grass
The beauty of the plant that shines
like gold.
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Shines like gold
Nature really makes beautiful things; there is a place in Northern Brazil, where a wild plant "shines like gold". This wonder of nature called Golden Grass in Brazil, is grown in the heart of Tocantins state. Vegetal gold is an unusual herbaceous plant, naturally adorned with a magnificent and impressive golden metallic colour.
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This naturally golden reed, used to make jewelry and decorative objects, is harvested only for one month, from September to November. During this period, its stems come to maturity and take on their golden colour. Its harvesting is strictly regulated in Brazil: only the stems are harvested in order to preserve the roots, the biodiversity and to avoid its extinction.
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Vegetal gold
The harvesting of vegetal gold is the most important economic resource in the region. The women living in the villages of Tocantins state work on the stems once they are harvested.
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The thin branches are transformed by their skillful hands into various handcraft creations: earrings, bracelets, necklaces, handbags, mandalas and baskets.
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Artisanal creation
The art of working on the Golden Grass comes from the indigenous ‘Xerente’ people who inhabited the region. Highly skilled in the art of weaving, the craftsmen have passed on this knowledge from generation to generation. Today, it is in the hands of the ‘Mumbuca’ women, a matriarchal community living in Tocantins. Very trendy in Brazil, this highly prized herb for artisanal creation is a novelty establishing itself in Europe.
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The organic jewels in the Golden Grass collection impress by the very high standard finish. Perfect pieces made in this ecological and durable material for those who value original and striking looks that exemplify very well what Brazilian essence is in its purest sense.
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Refined pieces
Refined pieces that delight and surprise. Golden grass organic jewel are handmade and techniques that combine talent and perfection are used. A travelling story that reflects a connection with nature. An entire collection to choose from. Check out Luvieh's exclusive pieces.
Sustainability

Born in Tocantins, Golden Grass is confused with the development of small local communities. A work that crosses generations and that follows very clear environmental policies, from the preservation of the species, the right time for harvest and maintenance of green areas for replanting, being ecologically correct in all phases.

Luvieh surprises by promoting unusual natural materials and ensures that the artisans of this vegetal gold have an income all year round. It is a true natural pearl that is now accessible to all and participates, on its scale, in an ethical and a precious craftsmanship. This is the Brazilian culture through ethical and eco-responsible products.

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Sustainability

Born in Tocantins, Golden Grass is confused with the development of small local communities. A work that crosses generations and that follows very clear environmental policies, from the preservation of the species, the right time for harvest and maintenance of green areas for replanting, being ecologically correct in all phases.

Luvieh surprises by promoting unusual natural materials and ensures that the artisans of this vegetal gold have an income all year round. It is a true natural pearl that is now accessible to all and participates, on its scale, in an ethical and a precious craftsmanship. This is the Brazilian culture through ethical and eco-responsible products.

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